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How Thomas Cook communicated its rebrand internally

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What happens when you ask 27,000 employees to keep your new brand under wraps for a fortnight before revealing it to the world? You’re in the right place to find out.

By Rachel Miller

Following on from my article on 1 October about the Thomas Cook rebranding, I’m delighted to say that their Comms team got in touch with me to share the inside story.


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